TikTok is introducing a updated setting that permits them to cut down on the amount of AI-created media appearing in their feeds. This step comes as the company revealed that it presently contains over 1 bn AI-generated clips.
Trial and Implementation
This change is being tested over the next few weeks before a full-scale rollout. This advancement coincides with a increase in AI content, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising video streams on a competing service only show content made by AI. A significant portion of this output is deemed low-quality AI content, a phrase for inferior, mass-produced content that is typically absurd or dreamlike.
Based on user feedback that a lot of users appreciate content created using AI tools, from AI artwork to educational videos, and we aim to offer the community the option to increase or decrease of that, based on their own likes,” stated a spokesperson.
Scale of AI Content
The platform announced that there are currently over a billion videos on its app identified as AI-generated. In total, over 100 mn pieces of content are submitted to the app each day, making AI content a limited part of its total content library.
Customizing Your Feed
Members will be in a position to decrease or raise the level of AI-generated videos they view by using the content preference setting in the platform and selecting AI-made media. Other topics that are already be adjusted under the filter encompass politics, clothing, cosmetics, and dance.
Content Labeling and Policies
The platform’s guidelines require content makers to identify lifelike AI-made content, and it prohibits harmful AI impersonations of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be deleted under its terms of service.
Additionally, the service will now attach an AI-generated label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is designed to deter users from attempting to circumvent the labeling process.
Responsible AI Funding
The company is also launching a $2m awareness program for professionals and institutions to produce educational content about responsible artificial intelligence. This program will benefit educational bodies dedicated to training programming and robotics.
Moderation Strategy
The video-sharing app has justified its safety measures, amid discussion over proposals to make redundant numerous content moderators in the United Kingdom. TikTok is set to cut a significant number of roles in its trust and safety division in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.
A senior executive stated that human moderation would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by staff. The platform announced a 76% decrease in explicit and harmful content handled by safety staff over the past year due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
